Dana White doubts 'Bjork' Rebney runs Bellator

Morning Report: Renan Barao vindicates his interim title; Dana White doubts 'Bjork' Rebney runs Bellator - MMA Fighting

Continually referring to Bellator CEO Bjorn Rebney as "Bjork" -- perhaps accidentally or perhaps mockingly -- White gleefully contrasted the success of the current season of The Ultimate Fighter to Bellator's campaign on Spike TV, before reiterating his frustration with the legal standstill that is the Eddie Alvarez situation.

"Understand guys, you're not dealing with Bellator," White stated. "Bellator doesn't even exist anymore. Do you think f--king Bjork is running f--king Bellator? Do you think Bjork is running Bellator? Do you really think that? There's no way in hell.

"Viacom is running that company. They're a multi-billion dollar f--king business.

"One of the most powerful media companies on Earth. What's the number they sit on? 5.5 billion in cash? 5.5 billion in cash. Break some off for f--king Eddie Alvarez and pay him what he deserves."

By now White was on a roll, and all he needed was the mere suggestion of Viacom utilizing its vast resources to not only preserve the services of Alvarez, but also use the trial as leverage to springboard Bellator into a comparable competitor to Zuffa's goliath.

"They better start," White shot back. "They're doing f--king 700,000 viewers and the numbers are dropping like f--king flies. They better start leveraging something quick. But they built the UFC. You know that, right? (Viacom President and CEO) Philippe Dauman said he built the UFC. Philippe Dauman is the pompous, arrogant guy who runs Viacom, who claims he built the UFC. Well whatever you did building the UFC, brother, you better f--king start doing it again because things aren't looking good over there."