Chuck Liddell speaks out against UFC fighters avoiding the finish just to secure a win -

And he's not just a UFC Hall-of-Famer calling shots from his couch, he's the promotion's new Vice President of Business Development and he wants to develop a more exciting product.

From his conversation with U-T San Diego:

"I'd really have to talk to the guys to see if that's really what they're doing. I see it like guys are trying a lot more to just get their win so they can get their next fight. When we were doing it, it was a lot more about just going out and fighting. I hate hearing in a UFC corner ‘you won the first four rounds, just stay away from him this round.' The guy doesn't have a knockout punch, hasn't taken you down the whole fight, why do you have to go be afraid of him? Go out and win! Make it exciting, go knock him out, finish the fight."