“It won’t affect my manager career at all,” said Ortiz on a recent media conference call. “I’m not the only one running Primetime 360. (George Prajin is) one of my partners, and we’ve got a couple of other people that work with us closely and diligently as they possibly can.”
The first client Primetime 360 signed was Invicta featherweight champion Cris “Cyborg” Justino, formerly known as Cris Santos.
“Cris is going to continue to be champion, and continue to be dominant by being the baddest woman on the planet Earth and the number one pound-for-pound woman on this Earth,” said Ortiz. “We got a great team behind us with the trainers, with the management, with the PR group. Everything we’re going to do we’re going to continue doing.”
While competing in the UFC, Ortiz ran a clothing company and did some acting, among other things. He’s used to multitasking.
“It’s not going to be any downside at all, I don’t think. I’ve been running Punishment Athletics since the beginning of 1999 while I was fighting,” he said. “You can’t run a business on your own. You have other people that bring in the attributes of being the best you can possibly be and that’s what I’m going continue doing.
“I’m a workhorse,” added Ortiz. “People who worked with me in the last company that I worked with, I was the workhorse. I was always on time for every meeting. I was pushing the company as hard as I possibly could, pushing the brand of mixed martial arts as hard as I possibly could. And I’ll continue doing exactly the same thing.”