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Thread: WSoF struggles to find support from NBC Sports Network

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  1. #1
    Join Date
    Feb 2009
    BC, Canada

    Default WSoF struggles to find support from NBC Sports Network

    World Series of Fighting debuted on the NBC Sports Network in November of 2012 and pulled in a respectable 198,000 viewers, but this was before their multi-fight deal was signed. Since that time, World Series of Fighting has increased viewership, pulling in 210,000 viewers for their second show, 201,000 viewers for the third show and most recently 264,000 viewers for their fourth show in August.

    This is without virtually any notable support from the network itself, at least visibly on their website or through social media.

    With a fight card less than a week away, the NBC Sports Network page currently set up for World Series of Fighting currently reflects the World Series of Fighting 4 card from August and videos from that night of fights.

    Having a television partner in MMA has been crucial to the sport's overall success in the last eight years. The UFC signing a multi-million dollar deal with Fox Sports was considered a game changer in the industry, and since signing that deal the network has placed the sport prominently on all of their stations in terms of advertising as well as appearances during key NFL games and other sporting events.

    Bellator was recently purchased by Viacom—the broadcast company that owns several major television networks including Spike TV, where the promotion is currently shown. It's hard to find a day or time where Spike TV isn't promoting Bellator or doing a cross-promotion advertisement with the company or its athletes.

    Meanwhile, the NBC Sports Network can't seem to be bothered to even note that there is a fight card taking place on Saturday night.

  2. #2
    Join Date
    Aug 2009
    The Desert.


    That's a bummer to hear because WSOF is pretty good with their fights.
    Favorite Fighter: JIM MILLER.
    Scariest Dude on the Planet: TYRONE SPONG.
    Other Favorites: Anderson Silva, Gegard Mousasi, Joe Lauzon, Khabib Nurmagomedov, Conor McGregor, Paul Daley, Ross Pearson, Donald Cerrone, Renan Barao, Glover Texiera, & Alistair Overeem.

    "He doesn't write his own material. Some homo in Queens living in his mother's basement in his underwear is writing Chael's material for him." - DON FRYE.

  3. #3
    Join Date
    Sep 2008
    Greater Toronto Area.


    Leave it to the incomps at NBC to screw something up, as always.

    WSOF has a nice roster of young talent and this Saturday's card looks very good. That said, it doesn't take a rocket surgeon to recognize the deep seeded flaws of putting a the card on THIS specific Saturday. Out of the entire calender year, they probably couldn't have put the card on a worse possible night, with Mayweather/Canelo drawing such a massive share of the viewer audience and demographic this Saturday. Maybe I'm off here and those not buying the PPV will look for another form of combat sports, but since NBCSports doesn't have alot of coverage nationwide(pretty sure we get it free online here in Canada because we don't get that station, I THINK) and as it mentions, they haven't been hyping this card at all, they're likely to get murdered.

    This weekend alone, there are the AXS and BFC cards on Friday, the Mayweather/Canelo and WSOF on Saturday and the WWE PPV on Sunday night....that's alot of programming for a very similar demographic IMO.

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