The current #1 challenger in MMA to the UFC is the Viacom-owned Bellator Fighting Championship. Earlier this year, Bellator founder and CEO Bjorn Rebney was asked by Fight Hub TV's Marcos Villegas whether he would consider selling to the UFC at some point.
"Never in a million years would I sell Bellator MMA to the UFC," said Rebney.
The odds of the UFC some day buying Bellator plummeted further still - at the UFC 168 media day on Sunday, UFC president Dana White said the company has no value.
"There's nothing there," said White to MMAFighting. "If you look at any other company we ended up buying in the past, there was value. There's no value to that company whatsoever."
"If you look at Pride, look at all the contracts we got from Pride, all the guys that came over. Look at Prideís library. Amazing library, with some of the most talented fighters of all times. When we bought WFA, we bought it because Rampage had a contract with them. When we bought Strikeforce, we bought their library. Just the fights we had with Nick Diaz alone were worth buying that company."