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Thread: UFC's new online watchdog decimating fan-made content?

  1. #1
    Join Date
    Feb 2009
    BC, Canada

    Default UFC's new online watchdog decimating fan-made content?

    Late in September, Zuffa signed a deal with Bent Pixels to “effectively monitor the high volume of new UFC video content being uploaded to YouTube on a daily basis” and “help address copyright infringement issues.”

    Bent Pixels says it “helps leading brands protect their creative property and grow their channels on YouTube so they earn the most from their online video content. Our core technology finds, monetizes and protects copyrighted video content anywhere online.”

    Clients include Funimation, MNET, SeaWorld Parks & Entertainment, Ooyala, College Humor, Shaq Entertainment, Joe Rogan, Kevin Hart and America's Funniest Home Videos (AFV). The company is headquartered in Las Vegas.

    “According to our Statfire forecast, the UFC is approaching its 500 million video view milestone on YouTube. Our goal is to provide strategic insight to help the UFC identify what video content fans like and want more of on YouTube while also monitoring what branded content is being altered,” says Marty Cordova, Bent Pixels COO.

    “We will also assist the UFC with identifying unauthorized video uses on YouTube… Content owners are struggling to understand where their content is being copied and just how much revenue and control is being lost in the dynamic online video arena. We help them stay ahead of the game."

    Recently, MMA forum users noticed that their usual supply of gifs - super-short animated images, usually of highlight-reel moments in fights - had all but dried up. Sources say that the deal with Bent Pixels is probably the reason.

  2. #2
    Join Date
    Nov 2008


    If I was zombie prophet, I'd go into hiding.
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  3. #3
    Join Date
    Nov 2006


    This is sad. I've always considered highlight videos and tributes that are done tastefully to be a tribute to the sport and a good reason to watch the fights I may have missed. I understand Zuffa's stance that it's their product and their property but the internet has served as a HUGE catalyst in the growth of the sport.
    You say shark I say hey man, Jaws was never my scene and I don't like Star Wars

  4. #4
    Join Date
    Jun 2006
    South of the border...


    That's one of the things I miss from the Pride days... The Yakuza didn't care for copyright content...

  5. #5
    Join Date
    Oct 2012
    Ont. Canada


    im interested to see how the PPV contract affects this. I herd Dana say in an interview recently that the PPV company was upset that they played the Goose / Jones card 2 weeks after it happened. He said he had to get their okay before hand and then said something along the line that the PPV company didnt want them doing that. Could be the same with fan made videos?


    Got a lot of soul searching to do. Sorry to everyone I've let down

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