UFC increasing PPV price for UFC 168
Today it was revealed that the price for the UFC 168 PPV in high definition will be $59.95, where it previously had been $54.95. The UFC is more than likely taking after big boxing fights, who charge more for a big fight.
The news is noteworthy because previously UFC President Dana White had said he would 'never' increase PPV prices:
UFC President Dana White makes it as plain as he can that prices for UFC pay-per-views aren't going up: "I'll f**king go on record right now and say I will not raise pay-per-view," White said. "I won't do it."