Dana looks at Rhonda Rousey as a part of his "legacy" she is WMMA right now and he wants to be the guy who made WMMA mainstream. It's his latest ego penis pump. He's in love with himself. And he's unable to see how much damage he does to the sport's potential as a mainstream sport. He needs a REAL counter balance, aside from Fertitta brothers. If the UFC ever goes corporate, you will probably hear less of this stuff from Dana White.