He's likely just getting himself paid more, like that time he made himself a shitload of extra money just to attend press conferences. Call him dumb all you want because of how he talks or whatever reasoning you have, but he knows how to get himself PAID, period.
Hopefully they pay the man, I say he beats Lombard in a 5 rounder...and I give him a shot to beat anyone in a 5 rounder now that GSP is gone. Lets be honest, the WW division looked like it got set back about 5 years in that last title fight. That division is way more wide open than it has been in a long time.