That's according to UFC color commentator Joe Rogan, who talked about the kind of bread "Rush" was baking as the promotion's reigning welterweight champion and uncrowned "king" of pay-per-view (PPV) buys before hanging up his gloves late last year.
"When you look at pay, there's a pay that's listed as far as the purse you get after the fight. That doesn't take into account a lot of factors. There's a lot of things they want to remain private. You're not just getting paid that amount. Some people are. But when a guy is selling tickets, a big name fighter, there's a lot of factors in there. Incentives, pieces of pay per view. Georges St. Pierre was making $5 million a fight. He's making a lot of fucking money. He's got sponsors, Gatorade, all this other stuff. Other revenue coming in. Georges St. Pierre made a fuck load of money fighting."