The UFC is clearly a product geared toward the mainstreamrather than the hardcore fan.
As much as I despise many of the things DFW says or does, I am always thankful that MMA is so well represented these days. It was very hard being a fan in the early-mid nineties and even the early 2000's. VHS/DVD and blackbelt magazine were damn near the only place to find news and results. Luckily, I had a "cracked" satellite for a long time.
I'll leave the character discussion about DFW for another day and simply say that most of us beg for a product that meets our needs but may not be the most consumer-friendly. There are tweaks that could be made all over but the product is entertaining at minumum.
You say shark I say hey man, Jaws was never my scene and I don't like Star Wars