Don't agree. You could make an argument that ESPN should just focus on him as a football player, because thats what they do; sports. But the rest of the general media are under no such obligations and can report on whatever part of the story they feel is the biggest news.
You are right in the fact that they can report on what ever part they want to. Just because they can does not mean they should. Now I expect it out of tabloid / magazine shows such as current affair or TMZ. I do not watch them and I think they are trash and not legit news shows anways. Again, I am not saying that it should have been hushed up or hidden, but to me after the initial story (which is not breaking news) it becomes exploitation.