I think the main part of the UFC not selling many ppvs anymore is due to the fact that with all the influx of fighters in the UFC that to the casual fan the cards are watered down. You are lucky if there is 4 big names on a card.
Back on topic tho. I don't have a problem with champs saying who they would like to fight if they do not have an opponent scheduled yet. Or if there is actual bad blood between the two fighters, but if we can actually take Dana's word than it is a pretty punk move to refuse to sign the fight contract.
Favorite fighters: GSP, F. Griffin, Jon Jones, Nick Diaz, Carwin, Ken Flo, Leben