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Thread: UFC FIGHT PASS signs historic content deal with Invicta FC

  1. #11
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    This is awesome.

    Invicta puts on some really solid shows and an overall respectable product and this will only serve to provide WMMA far greater exposure to a mainstream, casual audience while being able to develop talent to funnel to the UFC.

    It is incredibly short-sighted for anyone to see this as a poor idea or comparable to airing "competition" on their network, when you really analyze how young WMMA is relative to men's and how, by allowing the best women's promotion in North America on their site will only serve as a developmental, prospect factory to aid in the furthering of the divisions and WMMA brand within the UFC. Invicta aren't killing it with huge buyrates and they aren't the UFC's competition, this is smart business and something that will better the UFC's WMMA product in the long term for a multitude of reasons. I dare anyone to come up with a reasonable argument to the contrary, because from my POV, there isn't one.

  2. #12
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    Zuffa wanted this, so its clear that they have business aspirations with invicta. I think more MMA content=more exposure; this can only be a good thing for MMA.
    Jones Era >> Machida Era
    Favorite fighters: Anderson Silva, Jon Jones, Michael Johnson, Jose Aldo, Chris Weidman.

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    So, How great would it be if Cyborg got more views on fight pass then Rousey has ppv sales on her next defense?

  4. #14
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    Invicta FC president Shannon Knapp: New UFC deal is like ‘barreling through five miles of roadblocks’
    http://www.mmafighting.com/2014/6/9/...like-barreling
    "It made all the sense in the world for us, especially when it comes to our fans," Invicta FC president and founder Shannon Knapp explained on Monday's edition of The MMA Hour. "I always made the commitment that I wanted our fans to be able to see the events no matter where they were in the world.

    "Sometimes when you're dealing with networks, your international fans kinda lose out and things like that, so this deal made the most sense for the commitments that I've made in terms of pushing this forward for the female athletes, providing us with a stable home, and to our fans. They're getting double the content of what they would normally get, plus no matter where you are in the world, you have access to it, so that was a huge deal for me."

    According to Knapp, the first Invicta FC event to air under the terms of the new UFC partnership will likely take place before the end of September. And while she noted that the UFC will of course be able to provide its input, for the most part operational control of Invicta FC will still fall onto her plate, whether its event frequency and card lineups, or broadcasting booth selections and content production.

    "I get this all the time," Knapp said with a laugh. "I'm telling you ... hand on the Bible, and I'm very religious, they own nothing. Currently, at this time, I own 100-percent of Invicta.

    "It cracks me up," Knapp added. "Because everybody is like, oh, ‘UFC does this to her, does this, does that.' You guys, I can't say this enough when I tell you that they have been completely respectful. They have been so courteous and everything. They're not in here ruling with an iron fist, this perception that people have. They want us to succeed.

    "Geez, when I first started Invicta and I came up with the idea and I talked to Dana, he was incredibly supportive. He sent me flowers for my first show. They've always been supportive of that vision and wished me well, and to be at this point in time when we can walk hand in hand in that, I look over at them in a very grateful way because with this partnership, they're helping me continue to build this out and continue to fill those commitments and knock down those barriers."

    While the deal marks a substantial leap forward for Invicta FC, it's also not the first time the UFC and Knapp's all-female venture have collaborated on matters of business.

    In the past, the UFC effectively ransacked Invicta's bantamweight and strawweight divisions to build divisions of its own, and now a common worry among many of the Invicta FC faithful is that a symbiotic relationship between the two promotions will inevitably led to Invicta FC being used as a mere feeder league for the UFC's marquee shows -- a worry that Knapp is quick to quell.

    "I don't like titles and I don't like being put in a box, so am I ever going to look at us as a feeder organization? Absolutely not," Knapp said. "Once again we're going to go back to that thing about the respectful relationship. The UFC never tells me, ‘we have to have that athlete' or anything like that. We're going to continue forward with the same type of relationship that we've had in the past. If they're interested in someone I'm sure they're going to talk to me and we'll make the decision together, but it's certainly not anything set in stone about my athletes going there. I don't put UFC outs in my contracts. I think that when you do that, it's kind of disrespectful to your own contracts, so I've just never done that.

    "Of course, I've let plenty of the girls go over to the UFC. But I'm excited about this. This is like taking a huge step forward and barreling through five miles of roadblocks."

    An interesting footnote regarding the partnership is that it effectively shrinks the gap between the UFC and Cris "Cyborg" Justino, as Invicta FC's vaunted featherweight champion will now be promoted and broadcasted on a UFC-owned space, reaping the benefits of the Zuffa marketing machine in the process.

    The rift between "Cyborg" and the UFC has become somewhat of a running drama since the dissolution of Strikeforce, but now that the Brazilian has unequivocally expressed her commitment to cut down to 135 pounds and challenge Ronda Rousey, Knapp says Invicta FC will do anything it can to smooth the process.

    "I haven't had that opportunity to talk to her, but definitely she has expressed that she wants to go down to 135 and she wants a shot at making her way over there to compete against Ronda," Knapp said. "So in true fashion, I'm going to do everything I can to help her with that.

    "We'll see what she wants to do first but I'm all about getting her on this platform and dropping down (to bantamweight) and documenting that. Sharing that with the fans. Our goal is to give even more content that what we have given in the past, so we'll see what she wants to do, but you know what, we're definitely coming. She's going to make that move and we'll see what happens."

    All in all, at least in its initial stages, the partnership between the UFC and Invicta FC appears to be a nothing but a boon for the all-female experiment that few people ever expected to succeed. There were more than a few speedbumps along the way, plus a few unexpectedly free pay-per-views to shell out, but to that, Knapp credits Invicta FC's survival and sustained growth to the extraordinarily loyal fanbase the promotion is lucky to call its own.

    "I definitely think we're blessed," Knapp said. "And you know, I'm always surprised at how much people really do support us and care.

    "I think probably, the biggest thing for me to say is thank you to each and every one of [the fans] who never gave up that faith and that belief, and knew that I was committed to this. They gave us that time to get everything organized, and we're certainly not going to let them down coming back into the space. We're going to give them what they want: great events."
    And if you want beef, then bring the ruckus

  5. #15
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    Dana White hints at more non-UFC, combat sports events headed to Fight Pass
    http://www.mmafighting.com/2014/6/12...-to-fight-pass
    "We're going to keep adding content to this and that was one of them," White said. "They don't have a television deal and women's MMA is very important to us. The girl who runs that show (Invicta promoter Shannon Knapp) is sort of a one-woman band, trying to do everything she can. We thought it would be good for Fight Pass. We're not invested in it. We don't own a piece of it."

    He also said while the UFC would help promote the shows, they would not be producing them. "No, it's her show," he said."

    No date has been announced for the first event, but Knapp and Marshall Zelaznik, UFC's Chief Content Officer, had pegged the late summer for a first show. But White indicated they are talking to other companies as well for Fight Pass content. While he wouldn't elaborate on it past that, he did indicate it was not limited to MMA.

    "You might see a lot of combat sports and other things," White said. "We're out doing a number of deals, including non-MMA, there's tons of potential."

    White, who hinted at a possibility of the sport of wrestling when it was brought up, did rule out one thing.

    "No, no pro wrestling," he said.
    And if you want beef, then bring the ruckus

  6. #16
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    Does anybody know if Zuffa owns the rights to Strikeforce kickboxing library? That would be a no brainer if they did.
    "If a man with no arms and a man with no legs started learning karate, the same light bulb would appear over every head in Japan. That’s right: Glue them together and see if it can kill a panda."

  7. #17
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    Quote Originally Posted by kalebarker View Post
    Does anybody know if Zuffa owns the rights to Strikeforce kickboxing library? That would be a no brainer if they did.
    That would be cool. And I'm pretty sure you could buy K1's library for $71 at this point.
    Quote Originally Posted by Sick_Lunatic View Post
    I've always liked strudel.



  8. #18
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    Metamoris to air on UFC Fight Pass? Both Dana White and Ralek Gracie open to the idea ...
    http://www.mmamania.com/2014/6/24/58...-open-idea-mma
    Dana White expressed his interest in potentially doing the same with Metamoris during a recent in interview while in Macau, China (video).

    Check it out:

    "It's absolutely something we would look at for Fight Pass. I think people would be surprised by the things that are going to pop up on Fight Pass. I said it when we first started out, it was a way to give all the library to the fans, they'd have full access. It only keeps evolving and it keeps getting better and better."

    Interestingly enough, Ralek Gracie, president of Metamoris, appeared on The MMA Hour to promote Metamoris 4 and was asked if he would be interested in striking a deal with UFC to have future events aired on the promotion's digital network.

    His response:

    "We're at a time now where we are growing so much and we don't really know what the future is. We're trying to consolidate our media presence and make it something that we have a lot of creative control over. So, I'm open to stuff with respect to UFC and with respect to any other partners, media wise. I'm open to just about anything, but you know, we have to keep moving and keep working and we're very busy man, we just have to keep putting on good shows."
    And if you want beef, then bring the ruckus

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