“If you guys really think we look at Bellator and give a s–t what’s going on or what they’re doing, we don’t,” White told MMAjunkie. “That’s just the date that we landed on. We get the dates from FOX – we don’t pick our own dates, we get the dates. They give us the dates they need us to go on, and it’s determined by what other programming they have or what’s going on that night.
“There’s nights where we’re going to fall on the same night as World Series of Fighting, too. And I’ve got no beef with those guys. I don’t give a s–t what night Bellator goes on.”
Since Bellator moved to the UFC’s previous television platform on Spike TV in January 2013, White has rarely spoken highly of the promotion and CEO Bjorn Rebney.
The root of his disdain could come from a variety of issues, but regardless of his personal feelings, White remains adamant about one thing: He doesn’t see Bellator as competition.
“They make no difference to me whatsoever,” White said. “The day I start worrying about what Bellator (is doing), or thinking, ‘We’re going to go on the same night as Bellator ’cause I want to crush them’ … they’re getting crushed already by themselves. They can go on their own f—ing date anywhere and it’s not like me going on the same night is going to do any damage to Bellator that wasn’t already done.
“I could give a s–t where Bellator goes. What night, what day, whatever. It’s not like Bellator’s out there killing it and we’re going to going to go in and take some away. I mean, it’s just stupid to even think that. We end up on the same night as many different sporting events, sometimes boxing events we land on the same nights. There’s tons of events and tons of MMA organizations. I could give a s–t about them.”
Although White continues to reiterate his lack of thought for Bellator, the Viacom-owned organization did make some waves of late with its first pay-per-view event. Reports surfaced that the May 17 event headlined by Quinton Jackson vs. Muhammed Lawal managed to top 100,000 buys, which would be considered a major success.
If the number holds up, White says he’d be shocked – if he thought the number was legit to begin with
“Yeah it shocks me, because no it didn’t [do 100,000 buys],” White said. “Did [Rebney] ever find out what the gate was? No one ever got back to him on the gate? He didn’t know what the gate was. If he didn’t know what his gate was, but he did 100,000 pay-per-view buys … the guy is a f—ing clown. Could you imagine a night where you guys ask me, ‘Hey, what was your gate tonight?’ And I was like, ‘I don’t know.’ I won’t.
“You don’t want to give out your gate, and yeah, you don’t want to give out a real pay-per-view number, either. It’s like, that’s why you’re asking me if I give a s–t what they’re doing like we’re trying to go the same night to destroy them. I’m doing two events on the same time on opposite ends of the world. Like I really give a s–t where they are or what they’re doing. I knew the real number before they knew the real number. That’s their business. It’s like their gate. That’s his business.”
While White claims he doesn’t perceive Bellator as a threat, the fact still remains that the two organizations will be battling for live gate and television ratings on Sept. 5.
The UFC has gone head-to-head in the past with now-defunct organizations such as Affliction, Strikeforce and EliteXC. However, White is insistent this situation is different and he won’t do anything special to one-up Bellator.
“[I cared] back in the old days, back when there was a competitive landscape out there and there were things going on,” White said. “I honestly, I literally never think of Bellator, I don’t give a s–t what Bellator’s doing or what’s going on with them. It’s not like Bellator is some organization you have to look out for. Let’s be honest here. Seriously look at the cards they put on and what they’re doing.
“Nobody is going out of their way and saying, ‘Oh f–k, a big Bellator event is on tonight.’ I literally never think about Bellator and I could care less what they’re doing.”