Dana White is hopefully that heavyweight champion Cain Velasquez can be that star:
"Cain Velasquez, too, we're literally riding him down to Mexico," White said on Friday. "I wouldn't even go to Mexico without Cain Velasquez. Cain Velasquez is a huge star, too. When you have an entire country that's going to follow and support you, there's nothing bigger than that."
The support of an entire country seems to be the difference between being a star and being a superstar in the UFC. St-Pierre had it with Canada and over time he built his stardom into a brand, and was the biggest draw on pay-per-view in the UFC.
Velasquez could follow suit with the UFC's push into Mexico, and soon the company could have another megastar cash cow raking in huge numbers at the box office.
"You can argue it's Jon Jones, it's Ronda (Rousey), they don't have Canada riding on their backs. They don't have Mexico riding on their backs. When you can get a whole country behind you, that's when you know what a big star you are," White said.
"Cain is, he's the guy everyone cares about down there. Biggest press conference in Telavisa history when we went down there."