'Looking For A Fight' Campaign Wins At Cannes Festival

Stephen Murdoch sent along the following:


June 28, 2007

“Looking for a Fight” Campaign wins a gold medal at the prestigious Cannes Lions Festival

Toronto, Ontario (June 28, 2007)…: This year, The Fight Network, North America’s first and only all-combatant sports and entertainment channel, had the honour of winning a gold medal at the Cannes Lions Festival. The four-part series of 30-second TV commercials feature an “Average Joe’ character who hurls insults and taunts at strangers and passers-by in an attempt to provoke a confrontation.

The spots were created by copywriter Stephen Stahl and art director Mike Cook of Cossette Communication-Marketing, Toronto. They revolve around a deftly-delivered, dead-pan performance by actor Tal Zimerman, whose random come-ons, appropriately, pull no punches. Each spot ends with the question: “Looking for a fight?” followed by The Fight Network’s logo and tagline.

“The Cannes Lions Festival recognizes the very best and most imaginative television campaigns. We are honoured to have won a gold medal at one of the most prestigious international festivals and to be named one of the best alongside some of the very best brands in North America including Nike, Procter and Gamble and Coca-Cola,” said Stephen Stahl of Cossette.

The 30-second commercials can be viewed at: www.lookingforafight.com.

To learn more about the Cannes Lions Festival, log on to: www.canneslionslive.com.

About The Fight Network

The Fight Network is a cross-platform media company with brand interest in television, pay-per view, radio, mobile and web. All five of these media are seamlessly integrated to offer fans of combatant sports and related entertainment a true convergence experience. The Fight Network Inc. corporate headquarters is located in Toronto, Canada. The Fight Network’s Website is: www.thefightnetwork.com.

Safe Harbor

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors. The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.