NBC Set To Add MMA Programming – But Not The UFC

0

The following are some excerpts from an article on the Media Daily News website:

NBC HAS BECOME THE LATEST network to hold talks about airing mixed martial arts programming early next year, if the “Hollywood” writers' strike continues. A source said the network may link with one of the many operators of MMA events to air either prime-time specials or slot the few-holds-barred programming in late-night.

The reality programming, of course, would not require any members of the writers' union for production. NBC did not immediately return calls seeking comment.

The interest in MMA programming is coming from NBC's entertainment division and would seem to fit with Ben Silverman's (the network's new entertainment head) penchant for high-concept reality series. MMA –where contestants can use a range of techniques from kicking to punching and beyond, which some consider a sport, others entertainment–is booming amid a young male audience.

Another important excerpt from the article:

It's not clear which MMA operator NBC would ultimately cut a deal with. Possibilities run the gamut from brands such as newly formed M-1 Global to K-1 to the International Fight League (which airs on FSN and MyNetworkTV). On Nov. 3, MyNetworkTV aired a live IFL event; its deal is not believed to be exclusive to MNTV.

One thing appears clear: NBC won't be airing the most popular MMA events, which come from the Ultimate Fighting Championship. The UFC is in advanced negotiations to air specials on CBS in the first quarter if the strike continues, the source said–adding that a deal could close as soon as this week, facilitated by Viacom network Spike, which holds UFC cable rights.

UFC President Dana White seems eager to take advantage of the writers' strike to offer his programming on a broadcast network. “We're talking to a lot of different networks right now,” he says. UFC did not provide further comment.

UFC on CBS would be a curious fit, since MMA appeals to a younger and male audience; CBS tends to skew more to the 25-to-54 demo. Word of the negotiations between CBS and UFC was first reported by the Los Angeles Times. CBS declined comment.

To read the complete article, click here.

DISCUSS THIS NEWS IN THE MMANEWS.COM FORUMS >>

Want to advertise your site in this space? E-mail the website staff today!

Latest MMA News

Alexander Gustafsson Discusses His Big Win, And Marriage Proposal, After UFC Stockholm

Earning a round of applause from the assembled media in Stockholm, Sweden, Alexander Gustafsson took time out after his UFC Fight Night 109 victory...
UFC Fight Night 109

UFC Fight Night 109 Bonuses: Main Event Awarded ‘Fight of The Night’

UFC Fight Night 109 is history and the bonuses have been revealed. Earlier today (May 28), Alexander Gustafsson and Glover Teixeira headlined the event inside...
Alexander Gustafsson

Alexander Gustafsson Sleeps Glover Teixeira After Five-Round Striking Clinic

In the main event of UFC Fight Night 109 from Stockholm, Sweden, native son and No. 1-ranked UFC light heavyweight contender Alexander Gustafsson meets...
video

Live Stream: UFC Fight Night 109 Post-Fight Press Conference in Stockholm

Once UFC Fight Night 109 has come to a conclusion, check out the post-fight press conference. The presser takes place inside the Ericsson Globe in...
Volkan Oezdemir

Volkan Oezdemir Demolishes Misha Cirkunov With Single Punch

In the co-main event of UFC Fight Night 109 from Stockholm, Sweden, top light heavyweight prospect Misha Cirkunov meets Volkan Oezdemir in the center...
Peter Sobotta

Peter Sobotta Obliterates Ben Saunders With Crushing Knee

In our third-straight welterweight match-up on the main card of UFC Fight Night 109 from Stockholm, Sweden, Ben Saunders takes on Peter Sobotta inside...
Omari Akhmedov

Omari Akhmedov Edges Out Abdul Razak Alhassan With Split Decision

Welterweight action continues from Stockholm, Sweden at UFC Fight Night 109, as Omari Akhmedov takes on Abdul Razak Alhassan inside the Octagon now: Round 1: Akhmedov...

Nordine Taleb Beats UFC Newcomer Oliver Enkamp With Decision Win

Next on the docket for UFC Fight Night 109 from Stockholm, Sweden is a welterweight match-up between Oliver Enkamp and Nordine Taleb: Round 1: Taleb is in...
Jack Hermansson

Jack Hermansson Bulldozes Through Alex Nicholson For First Round Stoppage

Kicking us off on tonight's (Sun. May 28, 2017) main card for UFC Fight Night 109 is a middleweight clash inside the Octagon between...
Bojan Velickovic

Video: Bojan Velickovic Makes Nico Musoke do The Stanky Leg Before Finishing Him

Bojan Velickovic pulled through in a tough contest today (May 28). In the first bout on the FOX Sports 1 portion of the UFC Fight...