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More Info on Mark Cuban And Fedor Talks
Posted on Sep 4, 2007
Reed Wallace Passed along the following

White Chocolate Management LLC (www.whitecm.com) has announced that after being contacted by Mark Cuban's company it has successfully completed high level discussions with Mark Cuban and other members of his organization regarding mixed martial arts (MMA). Reed Wallace, founder and President of White Chocolate Management LLC (WCM), Eduardo Borges, Vice President of WCM, and strategic partner Ryan Schinman, President of Platinum Rye Entertainment met in New York to discuss with Mr. Cuban his company HD Net, his interest in mixed martial arts (MMA) and his interest in the world's greatest heavy-weight fighter Fedor Emelianenko, who is represented in the USA by White Chocolate Management. After the completion of their discussions in New York, the parties reconvened in Dallas for meetings through the weekend with Guy Mezger, one of Mr. Cuban's representatives overseeing MMA (www.guymezger.com). Also present for these discussions was long-time White Chocolate's friend and business partner Mr. Ed Fishman, the ex-President of PrideFC-USA. As Mr. Fishman orchestrated several Pride shows in Las Vegas and has arranged for major MMA events to take place in 2008 in China, Macau, Las Vegas, London and other major global destinations, Mr. Wallace stated that "it is clear that White Chocolate, Mr. Fishman and Mr. Cuban's organization are in a position to work together on producing MMA events and developing MMA content." Currently, Mr. Fishman is working with another TV icon for a unique MMA show which is expected to air in early 2008. As Mr. Fishman has been actively involved in the MMA business, he been in discussions with major international MMA athletes and, according to Mr. Wallace, "agrees that Fedor is the most exciting heavyweight fighter in the industry and would be a major asset to any initiative involving MMA events and the Cuban organization." At the conclusion of the meetings, it was clear that "Mr. Cuban has a strong interest in MMA, that he is very serious about Fedor and is entering the MMA business with very serious partners. Mr. Cuban is widely known to treat his athletes with great respect and care, and there were discussions regarding health insurance and many other areas for supporting MMA athletes and their families" reported Mr. Wallace.

White Chocolate Management first initiated negotiations between the UFC and Red Devil for
Fedor last year and will be very pleased wherever Fedor winds up because "the world needs to see the greatest heavyweight MMA fighter in the history of the sport perform. While the UFC has always been an honorable organization and an excellent company to work with, we all want to see Fedor fight as soon as possible!"

White Chocolate Management is a full service sports management agency specializing in marketing, promotion, management, and development of multimedia brands for athletes and celebrities. WCM recently concluded a book transaction for Fedor and represent MMA/Fighting superstars, talent and legends such as Diego "Nightmare" Sanchez, Rob Kaman, Quinton "Rampage" Jackson, Cheick Kongo, Tyrone Spong, Remy Bonnel, Rob Garcia, Pedro and Gui Valente, Tony Scheina and many others as well as USA ranked # 1 Judo heavyweight
Adler Volmar bound for the 2008 Olympics in Beijing. WCM and it's fighters/artists also work with and support the US Army providing combatives training seminars for the troops in conjunction with the Gracie Miami Academy and are aligned with Sheriff Mike Brown and Shaquille Oneal to protect children from online predators through the Safe Surfing Foundation (www.safesurfinusa.org ).


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