Salil Gulati from Spike TV sent along the following:
THE “UFC” AND “DEA” ON SPIKE TV KNOCK OUT THE COMPETITION WITH ARRESTINGLY STRONG RATINGS WITH YOUNG MEN
Spike TV #1 In Cable With Men 18-49 And Men 25-54 On Wednesday, April 2
From 7pm-Midnight Featuring “DEA,” “The Ultimate Fighter” And
“UFC Fight Night”
“DEA” Most-Watched Premiere Of A Spike Original Non-Scripted Series Since
“Pros vs. Joes” Two Years Ago
New York, NY, April 4, 2008 — The combination of the UFC and the new original series, “DEA,” scored a one-two punch in the ratings for Spike TV on Wednesday, April 2. The network’s new night of originals featuring a live “UFC Fight Night,” the premiere of season seven of “The Ultimate Fighter,” and the premiere of “DEA,” drew more Men 18-49 (1.42/786,000) and 25-34 (1.83/300,000) than anything else on cable from 7pm-Midnight ET/PT.
“From the UFC stars in the Octagon to the DEA heroes on the streets of Detroit, Spike originals feature distinctive characters seen nowhere else on television that resonate with our young guy audience,” said Kevin Kay, president, Spike TV.
“DEA” drew 1.3 million viewers, making it the most-watched premiere of new Spike original non-scripted series since “Pros vs. Joes” debuted two years ago. Compared to the same time period on the network a year ago, “DEA” was up +242% in Men 18-49, up +186% in M18-34 and up +227% in average audience.
Illustrating the continued popularity of the UFC, season 7 of the “The Ultimate Fighter,” featuring current UFC light-heavyweight champion, Quinton “Rampage” Jackson and “The Ultimate Fighter” season one victor and light-heavyweight contender, Forrest Griffin, debuted to the highest ratings with Men 18-34 (2.21/628,000) since the season 4 premiere in 2006.
The “UFC Fight Night,” peaked with 1.8 million viewers for the main event featuring an exciting dual in the Octagon featuring lightweight contenders Kenny Florian and Joe Lauzon. The three-hour fight card averaged 1.3 million viewers, easily knocking competition from ESPN which featured a NBA telecast of the Celtics vs. Pacers (1,010,000 viewers).
Furthering the notion that the UFC is quickly becoming “America’s pastime” with young men, the 443,000 men 18-34 who tuned to Spike’s “UFC Fight Night” trumped ESPN’s and ESPN’s MLB Opening Day coverage two days earlier. (ESPN2 had 3 games on Monday — averaging 176,000 Men 18-34. ESPN had one game on Monday — averaging 151,000 Men 18-34)
The overall numbers for Spike’s successful night of originals includes the following:
“UFC Fight Night Live” (7:00pm-10:00pm) earned 1.1 household rating and a 1.35 in M18-49 (748,000), a .84 in P18-49 (945,000), a 1.56 in M18-34 (443,000) and an average audience of 1.3 million viewers.
The premiere of season seven of “The Ultimate Fighter” (10:00-11:00pm) earned a 1.3 household rating, with a 1.80 in M18-49 (996,000), a 2.21 in M18-34 (628,000) and an average audience of 1.7 million viewers.
The premiere of “DEA” (11:00pm-12:00am) earned a 1.0 household rating, with a 1.2 in M18-49 (679,000), a 1.2 in M18-34 (341,000), and had an average audience of 1.3 million viewers. The audience was 66% male and the median age was 36 years.
Spike TV was given exclusive access to follow a group of Special Agents and Task Force Officers in the DEA Detroit division as they risked their lives daily in the ongoing battle against illegal drugs. The series follows Special Agents as they work cases ranging from street level dealers all the way up to international drug traffickers. “DEA” is produced by Al Roker Entertainment, Inc. in association with Size 12 Productions.
ABOUT “THE ULTIMATE FIGHTER”
For the first time in show history, “The Ultimate Fighter” will begin the season with 32 middleweight fighters (185 lbs), with the caveat that each fighter must fight his way into the Ultimate Fighter House. Season seven of “The Ultimate Fighter,” premiering will feature current UFC light-heavyweight champion, Quinton “Rampage” Jackson and “The Ultimate Fighter” season one victor and light-heavyweight contender, Forrest Griffin, as coaches. Craig Piligian of Pilgrim Films and Television, Frank Fertitta III, Lorenzo Fertitta, Dana White of Zuffa, LLC, and Kevin Kay of Spike TV are the show's executive producers.
About Spike TV
Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.