Don King Ready To Bring The People What They Want In MMA
USA Today has an interview with Don King and the boxing promoter is looking to cash in on MMA:
“UFC is a great contribution. It’s a return to glory for people who like sophisticated barbarism. Dana White and (co-founder) Lorenzo Fertitta have done a phenomenal job. I’m the people’s promoter. Whatever the people want, I’m going to promote. Whatever the public wants, that’s what I want to give them. I want to give it to them with candor so they can quantify, qualify and identify with whoever the athlete is. Who am I to say that something is wrong with them when I’m always crying about, ‘Why you’re treating me this way?’ They bring competition. They bring people. Let’s enrich it and monetize it. Let’s bring the people something. When I bring my guys in we’ll be getting prepared to take on Dana White and Lorenzo Fertitta in their league vs. our league. The same thing I want to do with the sport of boxing I want to do with MMA. Make it competitive, man. Make it a comparison. Even though they’ve put on good fights, let’s see what they do with someone totally independent.”
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