Press Release: UFC 70 Sparks Huge Ratings For Spike TV

Salil Gulati sent along the following:


More Men 18-34 Watch UFC 70 Than NASCAR on FOX, NBA Playoffs On ESPN, and MLB Rivalries Yankees vs Red Sox and Cubs vs Cardinals on FOX

New York, NY April 24, 2007 — Highlighted by Gabriel Gonzaga’s stunning upset of Mirko Cro Cop in the night’s main event, UFC70: NATIONS COLLIDE, the Ultimate Fighting Championship’s first foray into Europe since 2002, garnered tremendous ratings with fans back in the United States on Spike TV. The three hour fight card on Saturday, April 21 (9:00 PM — Midnight, ET/PT) from the M.E.N. arena in Manchester , England drew an average of 2.8 million viewers. The telecast peaked with a 4.36 rating in M 18-34 and a 2.24 household for an average of 3.5 million viewers during the 11:45 PM — Midnight quarter hour. It was the 2nd most watched UFC fight card in history, after the 3rd bout between Ken Shamrock and Tito Ortiz on Spike TV last October. The historic event drew more Men 18-34 than the NASCAR Subway Fresh 500 on FOX head to head in primetime, as well as first round coverage of the NBA playoffs on ESPN, and Saturday afternoon baseball on FOX featuring marquee matchups between perennial rivals the Yankees and Red Sox and the Cardinals and Cubs. The fight card featured Gonzaga’s victory over Cro Cop, as well wins by UFC heavyweights Andrei Arlovski and Chieck Kongo, and, in light heavyweight competition, Liverpool native Michael Bisping.

Overall, the fight card drew a 1.84 household rating (1.7 million homes), a 2.59 in M18-49 (1.4 million), and a 3.23 in M18-34 (885, 000).

Among the ratings highlights include:

UFC 70 drew more Men 18-34 (885, 000 viewers), than anything on television (broadcast or cable) on Saturday, April 21, with over 100,000 more impressions in the demographic than its nearest competitor (NASCAR on FOX).

The fight card for Spike TV was up +651% with Men 18-34, +2150% M18-24, and +406% M 25-34 versus a year ago.

Spike TV, the first network for men, is available in 91.6 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc.