TORONTO, Dec. 17, 2009 – Score Media Inc. (TSX: SCR) today announced that it has inked an exclusive Canadian multi-platform partnership agreement with World Extreme Cagefighting (WEC), one of the world’s leading mixed martial arts (MMA) sports organizations. The deal, which kicks off in January 2010, brings seven live WEC fights, online content and exclusive features to The Score.
“WEC has attracted millions of fans around the world, and in Canada specifically. By adding this franchise to our existing line up of comprehensive MMA content, The Score strengthens its reputation as a destination for hardcore MMA fans,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc.
Adding the WEC to The Score’s mix of in-depth, multi-platform, original MMA content — headed up by Mauro Ranallo, one of North America’s renowned MMA authorities — showcases The Score’s commitment to continued investment in building a superior destination for MMA content.
“We are excited to have The Score as the official partner of World Extreme Cagefighting in Canada,” says WEC Vice President, Peter Dropick. “As a dedicated supporter of MMA, The Score is the perfect choice to help us build the WEC franchise in the Canadian market.”
On December 18th at 10pm ET, The Score will be kicking off its exciting WEC line up with WEC Best of 2009, a look back at WEC’s most exciting fights of the past year.
And to catch the first live WEC fight of 2010, tune in on January 10th at 9pm ET.
For more information, please visit http://thescore.com/mma/