Following last year’s successful “Go Big” campaign to kick-off and promote the first few months of a stacked first quarter of fights UFC had lined up, the promotion will be repeating the promotional practice as a way of introducing and hyping up their 2016 second quarter, which is a stacked chunk of time in its’ own right.
UFC issued a press release this week to announce their “UFC: Unstoppable” global launch, which is officially scheduled to kick off with a major press conference loaded with superstar talent on March 4, 2016 at the MGM Grand in Las Vegas, Nevada.
In a smart strategic move, UFC scheduled the beginning of their “Unstoppable” global launch on the 3/4 date in Vegas, which is exactly when and where the official UFC 196 weigh-ins will be taking place.
UFC will piggy-bank off of the expected significant audience that will already be tuned in to watch the final stop for Conor McGregor, Rafael dos Anjos, Holly Holm and Miesha Tate before the foursome do battle in the UFC 196 main and co-main events.
Officially announced to attend the “Unstoppable” global launch on the eve of UFC 196 thus far are Dana White, Junior Dos Santos, Ben Rothwell, Khabib Nurmagomedov, Tony Ferguson, Daniel Cormier, Jon Jones, Demetrious Johnson, Henry Cejudo, Luke Rockhold and Chris Weidman. Additional names are expected to be officially announced later this week.