As first reported by Adam Haynes here at MMANews.com earlier today via SportsBusiness.com, news began to surface regarding a new significant television deal that the UFC has secured, one that marks the first high-profile television deal acquired since the sale of the world’s leading MMA promotion from previous owners Lorenzo Fertitta and Frank Fertitta III and their Zuffa LLC. parent company to the current merged conglomerate of WME | IMG.
On Thursday, the UFC made the news regarding their new broadcast partnership with OSN, which essentially becomes the true destination for UFC programming in the MENA area, which includes two significant market broadcast upgrades, as the deal instantly makes the pay-cable service the biggest TV Network in both the Middle East and North Africa for fans of the UFC.
For additional information regarding the new TV deal acquired by the UFC this week, check out the official press release below. The press release was made available via the UFC’s official website, UFC.com, which was subsequently picked up by the Associated Press and other nrws wire services, as well as virtually every legitimate news outlet and/or print publication that includes sports coverage in their web content and/or television programming.
UFC AND OSN ANNOUNCE LONG-TERM BROADCAST PARTNERSHIP
OSN, the leading pay-TV network in MENA, and UFC®, the world’s premier mixed martial arts organization, have entered an exclusive long-term partnership, making OSN the one-stop destination for UFC fans in the MENA region.
Reflecting OSN’s commitment to deliver relevant, exclusive and sought-after content for its subscribers, the new partnership ensures all UFC content including live events, shoulder programming and The Ultimate Fighter® reality series will be available exclusively for OSN subscribers.
Andy Warkman, SVP, Sport & Sports Production, OSN, said: “We are very excited about bringing UFC back to OSN viewers and entering into this long-term partnership. We are listening to our customers, and delivering exclusive content and great value to our new sports channel packages. UFC has seen massive growth and we look forward to working with them and WME | IMG to build on that growth in our region. UFC will be one of our standout offerings in the new sports line up for 2017.
“UFC on OSN will be industry-defining, as for the first time, we will produce localized Arabic content ‘for the region, from the region’ to give UFC fans an unrivalled viewing experience.”
James Elliott, UFC Vice President, EMEA, added: “We are pleased to be partnering with OSN once again to bring even more exciting, new and localized content to viewers across the Middle East and Africa. UFC has previously held two very successful events in the UAE and witnessed first-hand the passion of the fans across the region. Together we will bring athlete stories and events to fans like never before, ensuring they don’t miss a minute of the action.”
Also in partnership with UFC, OSN is launching UFC FIGHT PASS® within the region. This digital subscription service features the world’s largest combat sports library, including all past UFC events, exclusive programming, access to UFC archives, UFC FIGHT PASS exclusive prelims and select live events.
For OSN sports fans, 2017 means the chance to exclusively watch every live UFC event across multiple devices, including UFC® 208: HOLM vs. DE RANDAMIE in February and UFC® 209: WOODLEY vs. THOMPSON 2 in March.
The addition of UFC to OSN’s sports offering is the next step in further heightening the diverse programming on offer to OSN customers, who already enjoy a wide range of world class sport. UFC on OSN is the first in a range of new additions to join the network in 2017, with additional programing set to be announced soon. For detailed schedules, please log on to: www.osn.com/ufc.