UFC In Talks With “Premium Apparel Line” For Official Fighter Uniforms

0

The talk of UFC adding official uniforms for their fighters to wear has come up again, as a new Ad Week article recently brought additional light to the subject.

The article, which features comments from UFC’s Senior Vice President of Global Marketing Partnerships, Mike Mossholder, claims that UFC is in “actively engaged in conversations” with a “premium apparel line” for an exclusive deal to outfit the promotion’s roster of 400-plus fighters.

While there weren’t many specific details listed in the report, such as who and when, it was noted that Ronda Rousey is “highly likely” to be highlighted in the uniform.

If this comes to fruition, it will be a controversial topic among the fighters, who until this point have been permitted to secure their own sponsorship deals for the attire they wear to and inside the cage.

UFC, on the other hand, stands to benefit greatly from the deal. By comparison, the NFL is paid an estimated $1.1 billion over five years for the Nike logo to appear on the players uniforms.

For more information on this story, check out the AdWeek.com article.

Talk about this on our official FACEBOOK page, or on our official TWITTER page. You can also talk about it in our popular FORUMS.

LATEST NEWS

Darren Elkins

Darren Elkins on Comeback Win Over Mirsad Bektic: ‘That Fight Really Tested my Will’

Darren Elkins pulled off what many view as the "Comeback of the Year" so far. Earlier this month at UFC 209, Elkins took on Mirsad...
Charles Oliveira

Charles Oliveira on Lightweight Run Going Forward: ‘The Future Belongs to God’

Charles Oliveira isn't ruling out a return to the featherweight division. Oliveira last fought back in Nov. 2016 against Ricardo Lamas. The fight was set...

Bellator 178: Ilima Macfarlane and Jessica Middleton Face Off in Co-Main Event

Bellator 178 now has a women’s flyweight bout between Ilima Macfarlane and Jessica Middleton as the co-main event. Bellator officials announced on Monday that Macfarlane...
video

Chael Sonnen Breaks Down the Uncomfortable Origin of His Beef With Wanderlei Silva

Chael Sonnen argues his case for why his beef with Brazilian MMA legend Wanderlei Silva is warranted, ahead of their headline clash at Bellator...

Tito Ortiz Wants Wanderlei Silva to Knock Chael Sonnen Out at Bellator 180

Tito Ortiz is still showing clear signs of a grudge against Chael Sonnen according to comments he made on Monday. While looking at headlines such...