UFC To Debut New Official Logo, Opening Video Package At UFC 189

0

UFC issued the following today:

UFC® Unveils New Brand Identity

UFC launches a transformed visual identity, from its signature logo mark to its broadcast package, ahead of UFC 189: MENDES vs. MCGREGOR

Las Vegas – As the doors swing open on the 2015 UFC Fan Expo®, UFC® will unveil a completely transformed visual identity – the first since the mixed martial arts (MMA) organization was purchased by Zuffa, LLC in 2001. The biggest transformation will be experienced by fans watching UFC® 189: MENDES vs. MCGREGOR this Saturday, with the launch of a completely redesigned graphics package.

UFC’s new visual identity, designed in partnership with Hollywood-based branding and marketing agency Troika, celebrates the UFC position as an undeniable force in the world of sport. It further brings to life the UFC brand attributes: premium, electric and lionhearted, while also elevating UFC athletes as larger-than-life heroes.

The broadcast will feature innovations throughout the on-screen information system, enabling depth of storytelling while enhancing the viewing experience with a low profile footprint that does not distract from the action in the famed Octagon®. UFC also moves to center clock in broadcast – a first in combat sports.

“UFC has and always will be true to its DNA,” UFC Chief Global Brand Officer Garry Cook said. “We didn’t set out to reinvent ourselves, we looked at ways to build on our solid foundation and better deliver on a broad range of storytelling components, providing more context and meaning, and further enhancing the viewing experience for our fans.”

With an increasing slate of content available across a wide range of platforms, design elements where heavily focused on providing navigational clarity and product differentiation for fans. The newly designed logo architecture and brand signatures, which include an ownable tab system utilized across all UFC properties, will be especially prominent in marketing and promotional materials serving to distinguish Pay-Per-View (PPV) events from broadcast and those exclusive to UFCFIGHTPASS.com.

An overview of UFC’s new visual identify can be viewed here: http://media.ufc.tv/PR/UFC_BRAND.pdf

For a full look at the transformed UFC broadcast identity tune-in on Saturday, July 11 as UFC 189: MENDES vs. MCGREGOR goes live on Pay-Per-View at 10 p.m. ET/7 p.m. PT.

Latest Episode of the MMA News Podcast (View All)

Latest MMA News

Yair Rodriguez

Yair Rodriguez on UFC 211 Loss: ‘I am Better Than That’

Yair Rodriguez has broken his silence over his one-sided loss to Frankie Edgar. Rodriguez competed against "The Answer" inside the American Airlines Center in Dallas,...
Glover Teixeira

Glover Teixeira on Alexander Gustafsson Bout: ‘It Will Probably Last All Rounds’

Glover Teixeira is preparing for a five-round war against Alexander Gustafsson. Teixeira will go one-on-one with Gustafsson this Sunday night (May 28) inside the Ericsson Globe...
Jessica Eye

Jessica Eye on TUF 25 Finale: ‘I’m Basically Fighting For my Job’

Jessica Eye knows her spot on the Ultimate Fighting Championship (UFC) roster is in jeopardy. Eye will battle Aspen Ladd inside the T-Mobile Arena in...
Michael Page

Michael Page Says He’s Lost a ‘Hell of a Lot of Respect’ For Paul...

Michael Page isn't fond of Paul Daley's actions after his Bellator 179 bout this past Friday night (May 19). Daley took on Rory MacDonald inside...
Al Iaquinta

Al Iaquinta on UFC Athlete Retreat: ‘I Felt Uncomfortable Being There’

Al Iaquinta still isn't chummy with the folks at the Ultimate Fighting Championship (UFC). When "Raging" announced his return to the Octagon, many thought he...
Floyd Mayweather

Floyd Mayweather: ‘I Look Forward to Signing my End of The Deal’ to Fight...

If Floyd Mayweather signs on the dotted line, he will get his super fight with Conor McGregor. Late last week, McGregor signed his portion of...

As Expected, Vitor Belfort Will Not Retire Following UFC 212

Yes, UFC 212 marks the final fight in the UFC career of former champion Vitor Belfort. But "The Phenom" is not walking away from competition...
video

UFC Fight Night 114 Will Feature Flyweights Sergio Pettis, Brandon Moreno

A flyweight battle between Sergio Pettis and Brandon Moreno will headline UFC Fight Night 114, the promotion announced. The card takes place August 5 from...
Cris Cyborg

Angela Magana Speaks Out on Incident Involving Cris Cyborg

UFC fighter - yes, she is still under contract with the UFC - Angela Magana was reportedly involved in an incident with Cris Cyborg...
Santiago Ponzinibbio

Santiago Ponzinibbio on Gunnar Nelson Bout: ‘I Was Already Expecting a Big Fight’

Santiago Ponzinibbio says he knew he'd get a step up in competition after winning four in a row. On July 16, Ponzinibbio will meet Gunnar...