To hype the upcoming mega-fight between Georges St. Pierre and B.J. Penn that takes place Jan. 31 at UFC 94, Spike TV and the UFC will roll out a three-part preview series beginning Jan. 14.
The shows are modeled after the successful “De La Hoya-Mayweather 24/7″ series on HBO that hyped a super-successful May 2007 boxing match between Oscar De La Hoya and Floyd Mayweather Jr. that set a record with 2.4 million pay-per-view buys.