Get ready for a whole lot more mixed martial arts action on VERSUS come 2010.
The network recently signed a multi-year extension with Zuffa LLC, the parent company of the Ultimate Fighting Championship and World Extreme Cagefighting.
As part of VERSUS’ renewal deal, the network will air seven live WEC fights and two live UFC events in 2010, marking the first time that live UFC events will air on a national sports cable network. Also included in the renewal deal are digital media rights, giving VERSUS.com the ability to air one non-televised fight and behind-the-scenes footage from each live WEC Event.
Details regarding when the first live UFC event will air on the network will be announced in the near future.
“We recognize that mixed martial arts is one of the fastest-growing sports genres,” said Versus President Jamie Davis.
Davis also mentioned that while the average VERSUS viewer is 45 years old, MMA events televised on the network draw an average viewer of 36.
“It’s bringing in a new audience that hasn’t watched us before,” Davis said.