ValCom went public with the announcement yesterday: http://www.msnbc.msn.com/id/28350930/
From their press release:
“MMA programming that's currently on cable television and has out-performed more established sports like MLB, NBA, NHL, NASCAR, boxing and even the NFL amongst 18- to 34-year-old men on their respective cable homes,” said Vince Vellardita, president & CEO of ValCom, Inc. “XFC's unique brand positioning as the ultimate proving grounds for the champions of tomorrow is a perfect fit for this worldwide sports phenomenon, and we expect this partnership to be lucrative and successful for all parties.”
“With heart-thumping action and adrenaline-charged cage fighting between the dedicated warriors of XFC, we provide a platform for the champions of tomorrow to showcase their talents and develop into legends,” said XFC president John Prisco. “We're delighted to be affiliated with ValCom and look forward to growing MMA to even greater heights because this sport is just 15-years-old and hasn't even come close yet to reaching its full potential.”
ValCom's distribution arm, Valencia Entertainment, will produce 13 XFC hour-long TV episodes from preexisting content, and will develop high-end future programming from upcoming XFC events. These episodes will be disbursed worldwide to broadcast, cable, all sources of media, and home entertainment. In addition to viewer distribution, Valencia Entertainment also plans to market XFC packages and programming worldwide. ValCom, Inc. is a diversified, fully integrated, independent entertainment company that has been in operation since 1983. ValCom, Inc., through its operating divisions and subsidiaries, creates and operates full service facilities that accommodate film, television and commercial productions with its four divisions comprised of studio and rental, television and film, broadcasting, and live theater. ValCom, Inc. has participated in over 100 films, Broadway shows and thousands of episodes of television. ValCom's client list consists of all of the majors such as MGM, Paramount Pictures, Warner Bros, Disney, CBS, Sony, NBC, Phantom of the Opera, HSN, and more.