Friday, November 26, 2021

Affliction MMA Folds, Will Now Sponsor The UFC

Kevin Iole has the story on Yahoo Sports:

After promoting two critically acclaimed but financially disastrous mixed martial arts cards, Affliction on Friday first canceled its pay-per-view card scheduled for Aug. 1 and then opted to get out of the promotional business.

Affliction released a statement Friday evening in which it announced “a collaboration with the UFC.” It confirmed that it will cease operations as a fight promoter and that its clothing division will become a UFC sponsor.

“Our brand is synonymous with the `Live Fast’ approach to life and UFC is the perfect venue for us to market our brand. We have come to an agreement with the UFC which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.” said Eric Foss, co-founder of Affliction.

Affliction had a card slated for Aug. 1 with a main event of Fedor Emelianenko, the No. 2 fighter in the Yahoo! Sports mixed martial arts rankings, against former UFC champion Josh Barnett at the Honda Center in Anaheim, Calif.

But Barnett tested positive for an anabolic steroid and on Tuesday was denied a license to fight by the California State Athletic Commission.

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