Wednesday, June 29, 2022

RYU Signs Jon Fitch To First Athlete Endorsement Deal

LAS VEGAS – Today, Respect Your Universe, Inc. (RYU),announced signing top UFC Welterweight Fighter Jon Fitch to their firstathlete endorsement deal. Fitch, who is widely recognized as one of thehighest ranked pound-for-pound Mixed Martial Artists in all Mixed MartialArts, was carefully selected by RYU after extensive research on today'sMixed Martial Artists who encompass the Warrior Ethic* lifestyle both in,and out of, the octagon.

“We are all very excited to have Jon join the RYU team as our first MixedMartial Arts athlete,” commented John Wood, President of RYU. “Jon embodiesthe spirit and essence of respect, honor, strength and nature; the pillarsof RYU. We look forward to working with Jon and his team in the continuinggrowth of RYU.”

With a MMA record of 26-3-1-1, Fitch has defeated impressive fightersthroughout his UFC Jon Fitch Headshotcareer (beginning in 2002) and holdswins over Diego Sanchez, Paulo Thiago and Mike Pierce as well as two winsover one of the most dominant Welterweights in the UFC – Thiago Alves.Fitch's UFC record is 13-1-1 and is tied second for most consecutive UFCwins (eight) with Royce Gracie.

Currently, Fitch is training out of the American Kickboxing Academy in SanJose, California, where he is preparing for his first UFC fight in almost ayear that will take place on December 30th at the MGM Grand Garden Arena inLas Vegas. Set to fight fellow American Johny Hendricks, Fitch andHendricks will be a main card bout following the headlining bout betweenformer UFC Heavyweight Champion Brock Lesnar and former StrikeforceHeavyweight Champion Alistair Overeem.

“It is an honor to represent RYU as their first premiere athlete in theUFC,” said Jon Fitch. “The quality of their products and the values thatthey stand for are the same qualities that I have displayed in the octagonand will continue to value on my quest toward becoming the UFC WelterweightChampion.”

Jon Fitch 1As a UFC Veteran, Fitch has a background in Wrestling, aBrazilian Jiu-Jitsu Black Belt under David Camarillo and is a MMA, Wrestlingand Jiu-Jitsu Seminar Instructor in addition to being an American KickboxingAcademy Team Captain. Prior to his UFC career, Fitch graduated from PurdueUniversity in 2002 with a Bachelor of Science Degree in Physical Educationand a Minor in History. At Purdue, Fitch was a four-year letter winner inNCAA Division I Wrestling receiving the 2002 Purdue University Red MackeyScholarship, the “Most Dedicated” Wrestling Award in 2002 and was also the2002 Wrestling Team Captain.

Built for Athletes, Suited for Style, RYU's debut men's premium highperformance line embodies the art of the sport and places emphasis onrespect, strength, honor and sustainability as the foundation of theirapparel and products. All of the apparel items and products have beenproduced from organic and/or recycled materials utilizing some of the bestyarn and fabric suppliers in the world while achieving the performanceattributes desired by Mixed Martial Arts fighters and the true everydayathlete.

For more information on RYU visit

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