Spike TV sent us the following press release on Friday hyping their new “Friday Night Lights Out” block of combat sports programming, featuring Bellator MMA and Glory Kickboxing:
“FRIDAY NIGHT LIGHTS OUT” ON SPIKE TV
Branding Campaign To Launch New Sports Block March 13 Featuring Spike TV’s Popular Combat Sports Properties
New York, NY, February 13, 2015 – Spike TV has given combat sports fans a destination every Friday night with its action-packed Bellator MMA, “Premier Boxing Champions,” and Glory kickboxing. Now, Spike TV has given that destination a name – SPIKE’S FRIDAY NIGHT LIGHTS OUT.
Launching on Friday, March 13 at 9:00pm ET/PT with the debut of “Premier Boxing Champions,” Spike TV will package its hard-hitting roster of combat sports franchises under the FRIDAY NIGHT LIGHTS OUT banner. The on-air and digital campaign for the new sports block will feature event-specific spots along with promos featuring all three series.
Each FRIDAY NIGHT LIGHTS OUT live telecast on Spike TV will include special content including in-depth feature segments showcasing the fighters and their unique personal stories.
“With first-rate production values, engaging on-air personalities, and some of the most athletically-gifted and fearsome athletes in the world, FRIDAY NIGHT LIGHTS OUT on Spike TV is THE must-see home for sports fans on Fridays nights,” said Jon Slusser, Senior Vice President, Sports and Branded Entertainment.
On-air and digital spots for SPIKE’S FRIDAY NIGHT LIGHTS OUT sports block promoting the March 13 PBC event will begin during the “Bellator 133: Manhoef vs. Shlemenko” telecast on Friday, February 13 at 9:00pm ET/PT.
The branding campaign creative for SPIKE’S FRIDAY NIGHT LIGHTS OUT sports block was created by Terry Minogue, Eric Jones, and David Phillips from Spike TV. Frank Tanki is Spike TV’s Executive Vice President, Brand Marketing and Creative.