Friday, October 7, 2022

TMZ Sports Says “UFC Not Sold, Not Even Close”

There continues to be conflicting reports regarding the potential sale of the Ultimate Fighting Championship (UFC).

Following reports from that claimed the Fertitta Brothers sold 100 percent ownership of the UFC for 4.2 billion dollars, UFC would claim through Yahoo! Sports that the rumors weren’t true.

UFC President Dana White appeared on the first ever “UFC Unfiltered” podcast and was asked about the sale rumors, but wouldn’t commit to an answer, simply saying that current UFC employees who are worried about him being part of the UFC shouldn’t worry.

On Wednesday, TMZ Sports provided the following update on the story:

According to reports, WME talent agency, along with a Chinese media org and a group led by Robert Kraft snagged the MMA powerhouse for around $4 billion.

Sources tell us … there are negotiations but “a deal isn’t even close.” In fact, we’re told there has not even been an agreement on whether 100% of the UFC will be sold or just a portion. Nor have the parties agreed on price.

One report says the deal was finalized Sunday between WME CEO Ari Emanuel, Lorenzo Fertitta and other UFC execs at a dinner meeting in Hollywood. But we’ve learned Emanuel was on a plane Sunday flying back from a bar mitzvah out of the country and Lorenzo was in Vegas all day. We’re told Dana White and Frank Fertitta were also in Vegas all day.

We’re told if a deal is consummated, it won’t happen this week and it’s possible it will never happen.

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