Bellator MMA announced on Monday a partnership that will bring the promotion together with Monster Energy and NASCAR.
During the 2017 Monster Energy NASCAR Cup Series season, Bellator will bring fight fans to the race track on a number of instances.
“I’m excited to announce Bellator’s partnership with the Monster Energy NASCAR Cup Series,” said Bellator President Scott Coker. “Bellator and NASCAR fans are some of the most passionate in sports and we couldn’t be happier to bring MMA and motorsports together. Monster Energy has been a great partner of ours over the years and we’re excited about the opportunity to integrate our brand into another great sports property within the Monster Energy family. I want to thank Cody Dresser and Hans Molenkamp from Monster Energy for helping put this great partnership together, and I’m looking forward to introducing Bellator to a whole new fan base.”
The first dual event will take place in May in Charlotte. Another is scheduled for August, with the final two going down in October and November.
“MMA is an exciting sport that appeals to a wide demographic,” said Mitch Covington Vice President of Sports Marketing. By partnering with Bellator to bring mixed martial arts to NASCAR we are able to bring a fresh dynamic to the racetrack and a taste of what Monster Energy is into, allowing us all to connect with a new fan base in relevant and meaningful ways to further elevate the series.”
· Monster Energy All-Star Race at Charlotte Motor Speedway on Saturday, May 20
· Bass Pro Shops NRA Night Race at Bristol Motor Speedway on Saturday, August 19
· Alabama 500 at Talladega Superspeedway on Sunday, October 15
· Ford EcoBoost 400 at Homestead-Miami Speedway on Sunday, November 19