There’s been a lot of smoke but not much actual fire concerning Dana White‘s long-rumored Zuffa Boxing venture.
The infamous UFC exec has been wearing t-shirts emblazoned with the Zuffa Boxing name since Conor McGregor took on Floyd Mayweather two years ago. However, the actual venture itself is yet to get off the ground in any official capacity. That’s reportedly about to change very soon.
White has repeatedly teased that he would be making moves in boing after the summer. According to a recent report from The Athletic Boxing, that’s just the case. Apparently White has hired someone to run his foray into the sweet science, and they’re expected to help turn the venture into a major player:
Many believe that hire could be Al Haymon of Premier Boxing Champions (PBC), which Zuffa owners Endeavor were rumored to be purchasing last month.
But The Athletic’s Shaun Al-Shatti shed some more light on the hire. He reported White is targeting an October launch for Zuffa Boxing, and the hire wasn’t necessarily a person boxing fans would be familiar with:
Either way, White has been teasing a big move in the sport. He claimed he would ‘break and rebuild’ boxing into something new and better when he does make his move.
As White loves to say about well, everything, we’ll see what happens. He certainly has the money, power, and connections to find success in any form of combat sports at this point. Stay tuned.
Are you excited about the potential Zuffa Boxing brings?