As Joe Rogan is embroiled in the most controversy and backlash as he has ever been under his decades under the spotlight, here is an opportunity to reflect on a warm story of how he became the voice of the UFC.
“In 2001, I met Dana, and I became friends with him, and then he’s the one that talked me into doing commentary. The first time I ever did commentary was UFC 37 and a half. That was the Vitor Belfort versus Chuck Liddell fight, and that was on Best Damn Sports Show Period. So it was a big deal that they were on Best Damn Sports Show Period and I was on Fear Factor. So he was like, ‘Would you do me a favor and do commentary?’ So I did the first 15 shows I did for them for free. I didn’t even have a contract. I was just doing it for fun. I said, ‘Listen, I don’t even need any money.’ I said, ‘Just give my friends tickets so my friends could watch the fights, and I’ll do commentary. It’s no big deal.”
In the below article published on this day three years ago, we published an article of Rogan telling the same story. Below, you’ll find more detail provided for your reading pleasure, as the following article is shared in its original, unaltered form, courtesy of The MMA News Archives.
On This Day Three Years Ago…
[ORIGINALLY PUBLISHED FEBRUARY 6, 2019, 8:05 PM]
Headline: Joe Rogan Reveals How He Became The Voice Of UFC
Author: Jon Fuentes
Joe Rogan has become synonymous with mixed martial arts (MMA) and the UFC. Rogan is undoubtedly the greatest MMA commentator of all time and is beloved by nearly all MMA fans across the world. Fans have become so used to Rogan being around, but many might not know how he ended up cage-side for some of the best MMA events of all time.
During a recent episode of his podcast, “The Joe Rogan Experience”, with Sebastian Maniscalco, Rogan told the story about how he found himself as the main commentator of the UFC. Here’s how he detailed his journey:
“Well, I started in 1997. I was the post-fight interviewer. It just was a position that was available. The UFC was very small back then, very few people knew what it was. It was off of cable. You couldn’t get it on cable, you could only get it on satellite. And, they needed someone to do post-fight interviews.
“I was in the martial arts world, I used to teach martial arts for a living. Before I became a comedian I used to fight. I fought in a lot of Tae Kwan Doe tournaments, had some kickboxing fights, I’d always been a martial artist. Since I was a kid. I was just interested in watching the UFC. And then I started training jiu-jitsu, and when I was training in jiu-jitsu, I was just a white belt, I was just starting out, that’s when I got hired by the UFC to be a post-fight interviewer. But I only did that for two years.
“And then I quit, it was just too much. It was actually, just – I was actually losing money. I would make more money doing a weekend at a comedy club than I would doing the UFC. And it just got to a point where it was just too much of a pain in the ass. So I still remained a fan, but I backed away. And then the UFC was purchased by this company named Zuffa in 2001.
“When that happened, they started putting on shows in Vegas, and I would go there with my friends. They got me free tickets, they reached out. They would try and get celebrities to go sit there so that – cause they were very small at the time, they were hemorrhaging money, they were trying to build it up.
“And in talking to Dana White, one day I was talking to him about fights going on in Japan. “Do you know this guy?” – and I was bringing up all these names – “Do you want to do commentary?” “I don’t want to do commentary, man. I’m here to get drunk and watch people kick the shit out of each other. I’m not here to work.” And he talked me into it for one show. UFC 137.5.
“It was a show that was on one of those FOX Sports networks, one of the smaller networks. I did that, and the rest was history. I did like 12 of them for free. The UFC didn’t have any money. They were hemorrhaging money. There were rich people that owned it, but it was not a profitable venture. And I said, “Look, just get me there, get me and my friends tickets, and I’ll do it.” And that’s how I operated for over a year, and then I just became “The Commentator.” It’s just weird.”
What do you think about Rogan’s journey to becoming the voice of the UFC?