The following is off the marketwire:
SUN and American Television Distribution
Announce Deal With iN DEMAND Networks
“Art of War” Goes LIVE on Pay-Per-View September 1st 2007
DALLAS, TX–(Marketwire – August 1, 2007) – SUN Sports & Entertainment Inc., (PINKSHEETS: SSPE) and American Television Distribution today announced the company has signed an agreement with iN DEMAND Networks, the world's leading distributor of Pay-Per-View (PPV) and Video On Demand (VOD), for the distribution of SUN's “Art of War 3” — Team USA (www.teamusamma.com) Vs. Team Brazil, (www.teambrazilmma.com) Mixed-Martial-Arts Event.
The ten-bout fight card, which features American MMA star Jeff “Snowman” Monson challenging Champion Brazilian legend Pedro “The Rock” Rizzo for the International Fighters Association World Heavyweight Championship, will be broadcast LIVE from Dallas' American Airlines Center.
“We've been very successful with producing and distributing pay-per-view events, and are very excited about the opportunity to promote the 'Art of War' brand both here in America and internationally. We believe the 'Art of War – Undisputed Arena Fighting Championships' will be a spectacular event,” said American Television Distribution President, Tommy Habeeb, who is handling the television production of the event. “Art of War” viewers will have front row action seats via cable operators like Time Warner Cable, Comcast, Cox Communications, Bright House Networks, Cablevision, Mediacom, Charter Communications and Patriot Media.
Both Team USA MMA and Team Brazil MMA are making their debuts at the “Art of War 3” on September 1, 2007 at the American Airlines Center in Dallas, TX. The select members of Team USA MMA against Team Brazil MMA are part of an elite fraternity representing the United States in the first of a series of global combative events. “The Art of War 3” is a sanctioned event by the International Fighters Association (IFA) a non-profit based in Luxemburg that ranks and rates professional MMA Fighters. Tickets may be purchased online at www.ticketmaster.com
About iN DEMAND Networks
iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through three distinct areas of business: Pay-Per-View (PPV), Video-On-Demand (VOD) and high definition (HD) programming. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its “Howard TV On Demand” offering. The company also operates the distinctive new MOJO network (a pioneer in HD, formerly INHD) to serve the upscale male audience. iN DEMAND's shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment – Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
About American Television Distribution:
American Television Distribution licenses television series for syndication in domestic and international outlets. ATD licenses television series for syndication in domestic and international outlets. ATD handles the distribution of one of the most popular pay-per-view shows on TV, the uncensored versions of the reality show “Cheaters,” “Cheaters Uncensored” (americantvd.com/cheaters) (currently available in over 220 markets worldwide). ATD also distributes the pay-per-view versions of “STAG – A Test of Love” which currently air on Events iN Demand Pay-Per-View and “Billionaires Car Club” a series hosted by Andrew Firestone (of “The Bachelor”). Further information about the company can be found at www.AmericanTVD.com.
About SUN:
SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team – Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.
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