USA Today has an interview with Don King and the boxing promoter is looking to cash in on MMA:
“UFC is a great contribution. It’s a return to glory for people who like sophisticated barbarism. Dana White and (co-founder) Lorenzo Fertitta have done a phenomenal job. I’m the people’s promoter. Whatever the people want, I’m going to promote. Whatever the public wants, that’s what I want to give them. I want to give it to them with candor so they can quantify, qualify and identify with whoever the athlete is. Who am I to say that something is wrong with them when I’m always crying about, `Why you’re treating me this way?’ They bring competition. They bring people. Let’s enrich it and monetize it. Let’s bring the people something. When I bring my guys in we’ll be getting prepared to take on Dana White and Lorenzo Fertitta in their league vs. our league. The same thing I want to do with the sport of boxing I want to do with MMA. Make it competitive, man. Make it a comparison. Even though they’ve put on good fights, let’s see what they do with someone totally independent.”
