The UFC has inked a major sponsorship deal with Crypto.com.
In an announcement made earlier today (July 7), the UFC dubbed Crypto.com as the “UFC’s first-ever global official Fight Kit partner.” This will also be the UFC’s first cryptocurrency platform partnership. The Crypto.com branding will be featured on each Venum Fight Kit.
Here’s what UFC President Dana White had to say about the deal in a press release.
“This is a partnership between two companies that are the best at what they do. No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
The co-founder and CEO of Crypto.com, Kris Marszalek, also chimed in.
“It’s a historic moment as the fastest growing cryptocurrency platform joins forces with the fastest growing sport to help accelerate the world’s transition to cryptocurrency. This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
In a report from Sportico, it was revealed that the deal will last for 10 years and is worth $175 million. A report from ESPN notes that fighters will not be receiving a direct cut of this deal. With that said, fighters will be able to pursue deals with Crypto.com independently and get paid for being brand ambassadors.
The deal goes into effect this Saturday night for UFC 264. The event is being headlined by the trilogy fight between Conor McGregor and Dustin Poirier.
