Conor McGregor’s Future In The Whiskey Business Now Uncertain

It appears UFC superstar, former-double champion Conor McGregor is in trouble after signs point to him losing a controlling interest in his whiskey company, Proper No.12. Irish Whiskey.

The company was built with the help of McGregor’s manager, Audie Attar alongside investor Ken Austin. Since Conor McGregor’s whiskey business is dependent on Austin and his affiliation with Eire Born Spirits (EBS), the athlete is tied to them business-wise. A different spirits company called Becle decided to buy shares from Austin’s EBS which also owns the popular Jose Quervo Tequilla brand. With Becle’s plans to increase shares of EBS by 51%, it would also affect the UFC superstar’s control of his business and its bottom line.

“On February 23, 2021, the Company provided notice of the exercise of its call option to acquire 51% of the equity interests of EBS,” Becle announced in a financial disclosure first reported by Whisky Cast.

Following the notice, Becle contacted Whisky Cast to inform them that they indeed would be exercising their option to acquire 51% of the equity interests of EBS. However, just because Becle enacted this option, does not mean that the Irish superstar Conor McGregor will be uprooted from his business, but it does pose serious business implications moving forward.

Since the sales of Conor McGregor’s whiskey have only increased year after year, surely the former two-weight world champion will be eager to stay at the helm of his own business enterprise. Especially considering the success that spirits have had lately worldwide, even celebrities are getting involved in the lucrative venture. The superstar will need to be careful as soon perhaps Becle could be full owners of not only EBS but Proper No.12. Irish Whiskey too. The business world is just as unforgiving as the fight game sometimes.

Do you think Conor McGregor will retain control of his whiskey business in the coming months? Give us your thoughts below in the comment section!

Related News

Top Stories

UFC Store

Jon Anik Names UFC Champion Who Still ‘Doesn’t Get His Due’

UFC play-by-play commentator Jon Anik hopes to see flyweight kingpin Alexandre Pantoja getting more...

Jamahal Hill Debates Who Got KO’d Worse By Alex Pereira With Jiří Procházka: ‘You Got Dominated…I Got Caught!’

The hype for one of UFC 311's most anticipated bouts is underway, as former...

Daniel Cormier Pitches Next Fights For O’Malley, Yan, Figueiredo At Bantamweight

Former UFC double champion Daniel Cormier has some matchups in mind for the bantamweight...

Anthony Hernandez Says Brendan Allen Has Got A Lot Better Since Their First Fight: ‘I Just Think I Have His Number’

Top 15 middleweights are set to meet for the second time in their careers...

MMA Analyst Says Colby Covington Might Regret His Return Decision: ‘That’s A Different Buckley’

At UFC Tampa in the promotion's final event of 2024, Colby Covington makes a...

Jamahal Hill Responds To Fans Being ‘Weird’ About Jon Jones Calling Him Out

The former UFC light heavyweight champion Jamahal Hill had his name brought up in...

‘The Math Ain’t Mathing’ – Fans React As Michael Chandler Claims He’d Beat Charles Oliveira ‘9 Times Out Of 10’

UFC lightweight Michael Chandler is 0-2 against Charles Oliveira but believes he'd go 9-1...

Cory Sandhagen Suggests Petr Yan Rematch In 2025: ‘I Still Want To Get That One Back’

UFC bantamweight contender Cory Sandhagen has become the latest to express interest in running...

‘Rampage’ Jackson Thought Miocic Would Be A Tougher Challenge For Jon Jones Than Aspinall

Quinton "Rampage" Jackson joined the MMA community in reflecting on the clash between Stipe...