Former two-division UFC champion Daniel Cormier has given a somewhat surprising answer when pondering who would be the “most marketable” titleholder for the promotion at 170 pounds.
The welterweight division has finished the year as one of the most talked about weight classes, largely thanks to standout contenders Shavkat Rakhmonov and Ian Garry co-headlining UFC 310 in arguably the most highly anticipated fight on the final pay-per-view card of 2024.
The Kazakh star emerged victorious from that, keeping his ‘0’ intact and maintaining his status as top contender, which he was made to defend after an injury forced champion Belal Muhammad out.
With that, Muhammad vs. Rakhmonov is still expected to mark the next title fight at 170 pounds. But regardless of who wins, Cormier doesn’t think the UFC will be left with the best option for peak marketability.
During a recent episode of his Good Guy/Bad Guy show alongside Chael Sonnen on ESPN MMA’s YouTube channel, Cormier explained why the rising Jack Della Maddalena might just be the UFC’s top choice when it comes to a future welterweight champ.
“I think Jack Della Maddalena is one fight away from becoming a guy fighting for the belt,” Cormier said. “If that fight is against Kamaru Usman, he will be rushed into that title fight. Let me tell you something about the UFC: Vince McMahon famously said, ‘I don’t like the UFC because I cannot control the outcome.’ What the UFC will do, they do know how to follow a game plan and they do know star-building.
“So when you get a guy like Jack Della Maddalena who has an entire country behind him, that everybody is excited about, they will find a way to get him into the position if he earns it,” Cormier continued. “So, if he beats a Kamaru Usman, there will be no other obstacle because, if I am being honest with you, right now at 170 (pounds), the most marketable guy as a champion right now is Jack Della Maddalena because of where he’s from, because of the entire country behind him, and because of the way they are excited about him.”
Della Maddalena is currently being brought up in the discussion for Comeback of the Year for 2024, having prevented a certain defeat on the scorecards by knocking Gilbert Burns out with just over a minute left in their fight at UFC 299 this past March.
The Australian hasn’t competed since, and after missing out on a home fight in Perth this year, it appears that the striking specialist may also be absent from the Sydney-held UFC 312 lineup next February following a recent report from Alex Behunin.
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