The UFC and Meta are joining forces to deliver an innovative experience for fans.
On Wednesday, UFC CEO Dana White announced a multiyear alliance with Mark Zuckerberg’s tech powerhouse, solidifying its role as the MMA promotion’s “official fan technology partner.” This collaboration aims to leverage cutting-edge innovations to enhance fan engagement.
Through this partnership, the UFC will integrate Meta’s technology, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, to create a more immersive fan experience. Additionally, Meta will serve as the UFC’s official AI glasses partner, collaborating to showcase innovative uses of its smart glasses at fight events.
White, who has repeatedly voiced his frustration with the current ranking system, has hinted at replacing it with AI-driven solutions. He teased on social media that the UFC’s official rankings are set for a major transformation, with Meta playing a key role in revolutionizing the process.
“We’ve already started to work with Meta to create a new fighter rankings system that will debut later this year, thank God,” White said. “We’ll also be using Meta’s AI-powered glasses to capture UFC content and we’re going to do things with Meta that will blow UFC fans away. The next few years will be an absolute game-changer for fans of this sport.”
The UFC’s current ranking system is determined by a panel of journalists and media representatives from various MMA publications. This system has remained unchanged since the UFC first introduced official rankings in February 2013.
White and Zuckerberg have formed a close alliance over the years, with the billionaire tech mogul frequently attending UFC events. Their partnership took another step forward in January when White was appointed to Meta’s board of directors. However, the specifics of his role within the company remain unclear.
