Seven-division world champion Amanda Serrano has signed an unprecedented lifetime contract with Most Valuable Promotions (MVP), securing her future in combat sports both in and out of the ring. Under the agreement, Serrano will fight under MVP’s banner until she retires and will then transition into a leadership role as Chairwoman of the company’s women’s boxing initiatives.
Serrano, widely regarded as one of the most decorated female fighters in history, has played a pivotal role in elevating women’s boxing. Since joining MVP in 2021, she has headlined historic events, including her record-breaking bout against Katie Taylor at Madison Square Garden in 2022 and their rematch in 2024, which became the most-watched professional women’s sports event in U.S. history.
This deal means I can keep fighting—not just in the ring, but for the next generation of women in combat sports,” Serrano stated. “Together with MVP, we’ve shown the world that women deserve equal pay, equal rounds, and equal respect.
Co-founders Jake Paul and Nakisa Bidarian praised Serrano’s impact, emphasizing that her contributions go beyond championships.
Amanda has shattered glass ceilings and demanded equality every step of the way. This lifetime agreement reflects our belief in her as both a fighter and a visionary leader.
MVP’s commitment to women’s boxing has already led to the signing of promising talents, including Puerto Rican prospects Krystal Rosado and Jan Paul Rivera. As part of her new role, Serrano will focus on developing future stars and expanding opportunities for female fighters worldwide.
This groundbreaking contract not only solidifies Serrano’s legacy but also paves the way for the next generation of women in combat sports.
