Sean O'Malley will defend his UFC bantamweight title against Merab Dvalishvili to headline UFC 306 on September 14, 2024. Although the fight card looks like just another UFC PPV, fans can look forward to an unprecedented level of production quality during the live event and broadcast.
This is the first time UFC has rebranded a card based on a sponsor, (Riyadh Season) and UFC 306 is the most expensive event in the promotion's history by far. It'll take place at The Sphere in Las Vegas, and media members who got a sneak peek at the planned visual experience have mostly been blown away.
Ariel Helwani has now reiterated some interesting facts that should make Noche UFC 306 a memorable experience for fans around the world...
From Broadcast Quality To Haptic Seats, Riyadh Season Noche UFC Is Going To Break Several Traditions
Helwani took to Twitter to share some outstanding facts about UFC 306 and many things that live viewers and fans at home will experience for the first time.
The UFC, for the first time in history, will use haptic seats that will provide feedback based on the fight happening. The live audience can also listen to the entire event in Spanish and the fighters will be wearing unique kits designed for the Mexican heritage theme.
The Parking Lot A of Las Vegas' Sphere will host a two-day experience for the fans but the exact details remain unknown yet.
Most importantly, the UFC has collaborated with a wide range of producers who've worked on huge sporting and entertainment shows such as Taylor Swift's Eras tour and the Super Bowl. The crew for Riyadh Season Noche UFC has the following accolades:
- A Grammy win and two nominations.
- 29 Emmy wins and 80 nominations.
- Two Oscar nominations.
- A Golden Globes Win and five nominations.
The promotion has also signed eight new Octagon girls for UFC 306 who should inaugurate rounds as usual. Unsurprisingly, all of them have Mexican roots.
For the fans watching from home, Riyadh Season Noche UFC will be the first ESPN-era UFC event to be broadcast on TV at 1080p. According to Jon Anik, the UFC has ensured that the at-home experience is commendable too.
It is safe to assume that UFC 306 has everything aligned to make it a groundbreaking sporting event. Now, fans worldwide only expect the fights to deliver as well.