Whoever is interested in obtaining the US television rights for the Ultimate Fighting Championship (UFC) will be paying more than a pretty penny.
Per a new report from Bloomberg, the UFC is looking to obtain a TV rights deal in the United States that will give them more than $1 billion per year.
The UFC's current deal with netflix-youtube" rel="sponsored" class="affiliate-link">ESPN expires at the end of the year. The two parties originally agreed to a five-year deal worth approximately $1 billion total back in 2018 before a contract extension that made the deal worth about $450 million a year.
According to reports, ESPN is interested in re-upping its rights with the leading MMA promotion in the world but will face stiff competition from Warner Bros. Discovery, as well as YouTube and the Netflix and Amazon Prime streaming services. ESPN and TKO, the UFC's parent company, are currently in the midst of an exclusive negotiating period that lasts until mid-April.
We started on ESPN seven years ago and had a rocky relationship in the beginning," UFC CEO Dana White told Bloomberg TV in November. "But now I couldn't be happier at ESPN, it’s a great relationship and I wouldn't mind staying with them.
UFC Seeks More Than $1 Billion In New TV Rights
What makes the UFC's broadcasting services in the country so valuable is that the UFC is the only major sports broadcasting rights that are available for the foreseeable future. The NBA locked up new television contracts last year, while leagues like the NFL and MLB are already early into new broadcasting contracts.
The UFC's partner in TKO, the WWE, just started its new broadcasting rights, with its Monday Night Raw program having its Netflix premiere just this past Monday. The partnership, as well as Netflix's previous ventures into live programming last year with NFL games and the Jake Paul vs. Mike Tyson fight, giving speculation that the UFC could be interested in partnering with Netflix.
Amazon Prime has recently been the broadcasting home to ONE Championship Fight Night cards in the U.S.
There is also the chance that the UFC may split its broadcasting rights like the other U.S. major sports leagues do. This could see, for example, UFC pay-per-views heading to one platform, while UFC Fight Night cards and other programs such as Dana White's Contender Series and The Ultimate Fighter, heading elsewhere.