Islam Makhachev became the UFC lightweight champion in October 2022 by defeating Charles Oliveira. His second-round submission win was commanding, and many rightly predicted that he would keep the belt for quite some time.

Makhachev beat P4P No. 1 Alexander Volkanovski via decision in his first title defense and knocked him out with a head kick in the rematch. He then submitted Dustin Poirier in the fifth but also proved that his striking prowess is second to none in the lightweight division.

Arman Tsarukyan, who Makhachev beat via unanimous decision in 2019, is likely to be the next title challenger. According to Daniel Cormier and Chael Sonnen, the lightweight kingpin needs to turn 'heel' to make the most of his outstanding run in the UFC...

Daniel Cormier and Chael Sonnen Explain How Islam Makhachev Can Become UFC's Biggest Star By Pursuing Floyd Mayweather's Approach

In a recent episode of Good Guy / Bad Guy on the ESPN MMA YouTube channel, Sonnen and Cormier expressed concern over the current state of UFC champions. Because most of the champions have only recently won their belts, the company doesn't boast a lot of stars.

After calling Jon Jones and Alex Pereira the two most popular fighters on the roster, Cormier advocated that Makhachev has the potential to replace them once they've retired or lost. However, he would have to tone down the politeness.

Sonnen agreed with the former UFC heavyweight kingpin. According to the veterans, a heel turn would benefit Makhachev greatly as he already drops cold statements but in a rather respectful manner. For readers unaware of the term, a heel in pro wrestling is the person who plays the villain.

Here's Sonnen appreciating Makhachev for his personality that just needs to be marketed in MMA circles the right way:

Okay, that guy is so charismatic, and he is so secretly funny. If he was to do a heel turn, I mean, come on, he said one of the great heel lines ever. He said a whole bunch of professors should be taking their black belts back from guys. Like that angle and that is blasphemy in this sport and nobody even knows got it. It was like this G-rated line, he didn't use profanity, he didn't yell. When he said it, he said it nicely.

Over the years, Sonnen himself, Michael Bisping, and Colby Covington have proved that a heel personality can sell amazingly well in the UFC as well. According to Cormier, Makhachev can boast about his superior skills and diss all the lightweights. He could follow in the footsteps of Floyd Mayweather and aim to reach a stage where people tune in to watch him lose.

I think that's the move for Islam. He needs to get you and I to write him promos. We should write him promos. We write promos telling how much better he is than everyone. I would make him tell everybody that they don't deserve to be in there with him and he's just going to lord over this division until he decides to retire.

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