Dana White says UFC Freedom 250 drew 17 million total viewers with 7 million average viewers in the United States on Paramount+, representing a third of the platform’s subscribers, and teased that the global numbers still to come are even bigger.
White addressed the viewership at Saturday’s UFC Fight Night 279 post-fight press conference.
A third of their subscribers tuned into the fight. It was huge and the global number’s massive. That’s going to come out next week. It’s the biggest thing that we’ve ever done. Obviously, the biggest thing ever for the sport. My job is to deliver for Paramount and boy have we delivered in six months.
White said he is unable to fully celebrate publicly due to both the UFC and Paramount being publicly traded companies.
There’s two problems: We’re a public company and Paramount is a public company. There’s so many massive wins from that night, but I can’t talk about any of them because they influence stock movement. So there’s so much stuff we can’t tell you. I’m telling you, just watch what happens.